Sustainable- What Does it Mean to Consumers?

Sustainable- What Does it Mean to Consumers?

Sustainability in a nutshell

To understand why consumers have become so passionate about sustainable fashion, let's first find out what exactly does “sustainable” mean? 
The Collins dictionary defines ‘Sustainability’ as ‘Avoidance of the depletion of natural resources in order to maintain an ecological balance.’
In other words, not using more natural resources than the planet can naturally replace, and not producing anything that the planet can’t naturally reabsorb.


What is Sustainable Fashion anyway???

'Sustainable' fashion refers to garments that have been made in a way that is mindful of the many environmental issues the fashion industry touches upon.
The standard currently employed by the fashion industry of ‘take, make, dispose’, is at odds with this concept of sustainably.

There are two main categories when talking Sustainability in Fashion;

Green & Clean 

Clothing designed and manufactured in an environmentally conscious way. These products pay close attention to the origin of their fibers and dyes, and are often healthier for the people wearing and creating them, providing less exposure to harmful chemicals. 


Fair & Ethical

Clothing designed and manufactured with human and/or animal rights in mind. Brands that produce these products usually prioritize a transparent supply chain and often encourage the preservation of cultural heritage through craft traditions.


What Can You Do For Sustainable Fashion?

Our main role in sustainable fashion is to be aware of the impact our fashion consumption has on the environment.

As you keep exploring and shopping, ensure the brands you’re buying from are minimizing their negative impact on the environment while improving the working conditions of their people.


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